Speaking Testimonials
Eric Rose is many things: A product and innovation guru, a great communicator, and an outstanding teacher. I had Eric speak at a ProVisors startup and entrepreneurship group in October 2023 on "3 Keys to Successful New Products (R)". His talk was so well received that we asked him to speak again three months later to the same group on "Creating a Product the Market Wants - Customer Discovery & Product Market Fit". Eric is engaging, focused, and a great story teller. He uses interesting case studies to illustrate his points and there are a lot of takeaways as well. He has a certain type of joie de vivre that resonates through everything that he does. I highly recommend Eric to any group or organization interested in learning about product innovation or product market fit.
I connected with Eric through the ProVisors business network as I was searching for an expert in product innovation that regularly spoke on the topic. I asked Eric to create a new interactive talk for an April 2023 joint event with my Middle Market Affinity group and my colleague's Distributor & Manufacturer's Affinity group on the topic of innovation. Eric did an outstanding job delivering his new talk, "Boost Innovation, Boost Business" to over 40 ProVisors professionals in attendance. It covered topics including Innovation Auditing, Brainstorming, Asset Based Innovation, as well as numerous examples of successful product innovations. Eric's talk was well received, and we look forward to having him back for another talk in the future.
I teach the BUS 364: Innovation course at the University of Portland. We spend a significant amount of time discussing the importance of innovation to a firm's competitive advantage. I was able to bring Eric in to speak on that very subject in March 2023. He shared his "Innovation Mashup" presentation which included What is Product Innovation, How to Boost Innovation, and numerous real-world examples of successful corporate product innovations that he has been involved in developing. My students found Eric very interesting and relatable. They enjoyed how he brought his early innovative experiences into his talk. Be sure to ask Eric about his Bug Business. I look forward to having him come back to speak to my class when it is next offered.